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How to Create an Elevator Pitch For Your Startup


Creating an elevator pitch for your startup is very important because it allow explaining to anyone what you are working on.

Elevator pitch idea was gotten from an imagination of you pitching your startup to an investor in an elevator that is due to land in less than two minutes, now put yourself in that situation and begin to think of best ways to explain it in order to convince him and make him understand what you are doing.

Aside from startup founder, every business man or woman should have this at his fingertips.

This pitch should not be something that will be sound personal or look like you are bragging, it should contain
the basic thing your startup is doing.

How to Create an elevator pitch

You have to know what you are doing in the startup.
If you are someone who like following the shining object and jumping field every now and then, am afraid you cannot present something tangible.
you have to stand for something just like what this blog is doing, anybody you ask about us, am very sure he will tell you, we are a technology blog.

what do you stand for and what do you want other to remember. As you know in the world of online business, it is either you are known for one thing or you are known for nothing especially as you are starting out at the very beginning. know your field and what you stand for.

Be able to explain the problem your startup is solving in few words
If possible write it down and see how many sentence its will contain.
your startup will not solve world problem definitely you know that, what is that single problem you create this startup to solve?

A Must Read:Pitch Your Startup in 30 Seconds


The solution to the problem.
This where much of you time will be consumed, since you are the initiator of the ideas, I guess you will not spend much time explaining how your idea is going solving the problem.
Solution to the problem must definitely have a unique selling proposition, try as much as possible to include that in your pitch.

How much have you invest in the startup so far ?
You must have invested your personal saving in order to grow the startup to where it is today.
No investor will want to invest in a company that the founder has not spent his own money on it, it sound so bizzard, if you are really passionate about the problem you are solving, then put your time, financial resource in order to see it grows before meeting an investor.

A must Read:Startup founders: How to craft your elevator pitch

What is the revenue stream ?
How are you able to make money, every investor or let say anyone listening to you will like to know how you able to make money in the startup.
clearly, explain your revenue drivers in the startup.

What are the numbers ?
I mean the trajectory, what milestone have you reach, a number of sign ups, subscriber,
customer base, present it to him and it will go a long way in making him realize the potential of what you are doing.
Numbers don’t lie, do every possible to increase those number of you target us the customer.

Also Read:The 7 Key Components of a Perfect Elevator Pitch

Who is your competitor in the market ?
Don’t tell me you are the only one in the market, because definitely someone, somewhere must have try to solve a similar problem to you’re in a different approach, find them.
knowing this will make the person listening to you understand how far you have made your research.

Finally, there are no hard or fast rule with regard to the way you present your pitch, I will want to recommend you put at least four of the above listed point in your pitch.

Also Read: Seven Startup From Northern Nigeria Tech Ecosystem

Having some of this point and how your elevator pitch will be structured and presented is something you should have at your fingertips, because you might never know who you might meet at a social gathering or meet up that will be interested in what you are doing. especially
when you are looking for investment,  an elevator pitch should be your clearing ground for you in this situation.

overall ,try to create an awesome story about your startup in the pitch

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